Cookie Policy

Last updated: June 19, 2025

This Cookie Policy explains how BetterWrk and our partners use cookies and similar technologies when you visit our website. We believe in transparency about how we collect and use data, and this policy provides detailed information about our practices.

Quick Summary

We use cookies to make our website work properly, understand how you use it, and improve your experience. Some cookies are essential for basic functionality, while others help us with analytics and marketing.

You can control cookie preferences
Essential cookies cannot be disabled
We respect your privacy choices

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Types of Cookies We Use

Cookies can be categorized in several ways:

  • First-party cookies: Set directly by our website
  • Third-party cookies: Set by external services we use
  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain on your device for a set period

Similar Technologies

We also use similar technologies including:

  • Web beacons: Small graphic images that track page views
  • Local storage: Browser storage for larger amounts of data
  • Pixels: Tiny images used for tracking and analytics
  • SDKs: Software development kits in our mobile applications

Cookie Categories

We categorize cookies based on their purpose and functionality. Here's what each type does and how you can control them.

Essential Cookies

Required

Required for basic website functionality and security

Examples:

  • Authentication tokens
  • Security preferences
  • Load balancing
  • CSRF protection
Retention:
Session or up to 1 year
Third-party:
No

Performance Cookies

Optional

Help us understand how visitors interact with our website

Examples:

  • Page view analytics
  • User journey tracking
  • Performance monitoring
  • Error reporting
Retention:
Up to 2 years
Third-party:
Yes

Functionality Cookies

Optional

Remember your preferences and personalize your experience

Examples:

  • Language preferences
  • Theme settings
  • Form auto-fill
  • Accessibility options
Retention:
Up to 1 year
Third-party:
No

Marketing Cookies

Optional

Used to deliver relevant advertisements and measure campaign effectiveness

Examples:

  • Ad targeting
  • Campaign tracking
  • Social media integration
  • Conversion measurement
Retention:
Up to 13 months
Third-party:
Yes

Third-Party Cookie Providers

We work with trusted partners who may set cookies on our website. Here's information about each provider and how to manage their cookies.

Google Analytics

Website analytics and performance monitoring

Performance
Cookies:
_ga, _gid, _gat
Retention:
2 years

Google Ads

Advertising measurement and optimization

Marketing
Cookies:
_gcl_*, ads-id
Retention:
90 days

LinkedIn Insight

B2B advertising and lead tracking

Marketing
Cookies:
_linkedin_partner_id, li_*
Retention:
180 days

Intercom

Customer support chat and messaging

Functionality
Cookies:
intercom-*
Retention:
1 year

Hotjar

User experience analysis and heatmaps

Performance
Cookies:
_hjid, _hjSession*
Retention:
365 days

Managing Your Cookie Preferences

You have several options for controlling how cookies are used on your device. Choose the method that works best for you.

Browser Settings

Control cookies through your browser preferences

How to:

  1. 1Access your browser settings menu
  2. 2Navigate to Privacy or Security section
  3. 3Manage cookie preferences
  4. 4Set blocking or deletion rules

Our Cookie Banner

Customize preferences when you first visit our site

How to:

  1. 1Review cookie categories
  2. 2Toggle individual preferences
  3. 3Save your choices
  4. 4Update anytime via settings

Third-Party Opt-Outs

Directly manage cookies from our partners

How to:

  1. 1Visit partner opt-out pages
  2. 2Follow their instructions
  3. 3Confirm your preferences
  4. 4Check effectiveness

Update Your Cookie Preferences

You can change your cookie preferences at any time by clicking the button below. This will open our preference center where you can review and modify your choices.

Browser-Specific Cookie Management

Each web browser has different methods for managing cookies. Here are links to cookie management instructions for popular browsers:

Impact of Disabling Cookies

If you choose to disable certain cookies, please note that some features of our website may not function properly:

  • Essential cookies: Cannot be disabled as they are necessary for basic site functionality
  • Performance cookies: You may experience slower page loads and limited analytics
  • Functionality cookies: You may lose personalized settings and preferences
  • Marketing cookies: You may see less relevant advertisements

Mobile Applications

Our mobile applications may use similar tracking technologies. You can control these through your device settings:

  • iOS: Settings → Privacy & Security → Tracking
  • Android: Settings → Privacy → Ads

Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or for operational, legal, or regulatory reasons. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

BetterWrk, Inc.
Privacy Team
123 Market Street, Suite 500
San Francisco, CA 94105
United States

Email: privacy@betterwrk.com
Phone: 1-800-BETTERWRK
Privacy Portal: privacy.betterwrk.com

Related Privacy Resources

Learn more about how we protect your privacy and handle your data.

Your privacy matters to us • Transparent data practices • You're in control