Privacy Policy

1. Information We Collect

1.1 Information You Provide

When you use BetterWrk's services, we may collect the following information that you provide directly:

• Contact Information: Name, email address, phone number, company name, and job title
• Account Information: Username, password, and account preferences
• Business Information: Company size, industry, operational data, and process descriptions
• Communication: Messages, feedback, and support requests you send to us
• Payment Information: Billing address and payment method details (processed securely by third-party providers)

1.2 Information We Collect Automatically

We automatically collect certain information when you access our services:

• Usage Data: Pages visited, features used, time spent, and interaction patterns
• Device Information: IP address, browser type, operating system, and device identifiers
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience
• Performance Data: Service performance metrics and error logs

1.3 Information from Third Parties

We may receive information from third-party sources including:

• Business partners and referral sources
• Public databases and business directories
• Social media platforms (when you choose to connect your accounts)
• Integrated business tools and systems you authorize

2. How We Use Your Information

We use the information we collect for the following purposes:

2.1 Service Provision

• Deliver and maintain our automation and AI services
• Process transactions and manage your account
• Provide customer support and respond to inquiries
• Deploy and manage offshore teams for your projects
• Develop and implement custom AI automation solutions

2.2 Communication

• Send service-related notifications and updates
• Provide marketing communications (with your consent)
• Share important announcements and policy changes
• Conduct customer satisfaction surveys

2.3 Improvement and Analytics

• Analyze usage patterns to improve our services
• Develop new features and capabilities
• Conduct research and analytics
• Optimize AI model performance and accuracy

2.4 Legal and Security

• Comply with legal obligations and regulatory requirements
• Protect against fraud, abuse, and security threats
• Resolve disputes and enforce our terms of service
• Ensure data security and system integrity

3. Information Sharing and Disclosure

We do not sell your personal information. We may share information in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in delivering our services:

• Cloud infrastructure providers (AWS, Google Cloud)
• Payment processors and billing services
• Customer support and communication tools
• Analytics and monitoring services
• Offshore team management and coordination

3.2 Business Transfers

If BetterWrk is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information is transferred and becomes subject to a different privacy policy.

3.3 Legal Requirements

We may disclose your information when required by law or when we believe disclosure is necessary to:

• Comply with legal processes, court orders, or government requests
• Protect our rights, property, or safety
• Protect the rights, property, or safety of our users or the public
• Investigate fraud or security issues

3.4 Consent

We may share your information with your explicit consent for specific purposes not covered by this policy.

4. Data Security

We implement comprehensive security measures to protect your information:

4.1 Technical Safeguards

• End-to-end encryption for data transmission and storage
• Multi-factor authentication and access controls
• Regular security audits and penetration testing
• Secure development practices and code reviews
• Network security monitoring and intrusion detection

4.2 Organizational Safeguards

• Employee background checks and security training
• Strict access controls and need-to-know basis
• Comprehensive data handling policies and procedures
• Regular security awareness training
• Incident response and breach notification procedures

4.3 Compliance

We maintain compliance with relevant security standards including:

• SOC 2 Type II certification
• GDPR compliance for EU data subjects
• HIPAA compliance for healthcare data
• Industry-specific compliance requirements

5. Data Retention

We retain your information for as long as necessary to fulfill the purposes outlined in this policy:

• Account Information: Retained while your account is active and for a reasonable period afterward
• Service Data: Retained for the duration of service provision and as required for legal compliance
• Communication Records: Retained for customer service and legal purposes
• Analytics Data: Retained in aggregated, anonymized form for service improvement

You may request deletion of your personal information, subject to legal and contractual obligations.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

6.1 Access and Portability

• Request a copy of the personal information we hold about you
• Receive your data in a portable, machine-readable format
• Transfer your data to another service provider

6.2 Correction and Update

• Correct inaccurate or incomplete information
• Update your account and profile information
• Modify your communication preferences

6.3 Deletion and Restriction

• Request deletion of your personal information
• Restrict how we process your information
• Object to certain types of processing

6.4 Marketing Communications

• Opt out of marketing emails at any time
• Modify your communication preferences
• Choose specific types of communications to receive

To exercise your rights, please contact us at privacy@betterwrk.com.

7. International Data Transfers

BetterWrk operates globally, and we may transfer your information to countries other than your own. When we do so, we ensure appropriate safeguards are in place:

• Standard contractual clauses approved by regulatory authorities
• Adequacy decisions recognizing equivalent protection levels
• Binding corporate rules for intra-group transfers
• Consent for specific transfer scenarios

8. Children's Privacy

BetterWrk's services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If we discover that we have collected information from a child under 16, we will delete that information promptly.

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. When we make material changes, we will:

• Notify you via email or through our service
• Post the updated policy on our website
• Update the "Last modified" date at the top of this policy
• Provide a summary of significant changes

Your continued use of our services after any changes indicates your acceptance of the updated policy.

10. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

11. Regulatory Information

11.1 GDPR (European Union)

If you are located in the EU, BetterWrk is the data controller for your personal information. Our legal basis for processing includes:

• Contract performance (to provide our services)
• Legitimate interests (to improve our services and communicate with you)
• Legal obligations (to comply with applicable laws)
• Consent (where explicitly provided)

11.2 CCPA (California)

California residents have specific rights under the California Consumer Privacy Act (CCPA). Please refer to our CCPA disclosure for detailed information about your rights and how to exercise them.

11.3 Other Jurisdictions

We comply with applicable privacy laws in all jurisdictions where we operate. If you have questions about privacy rights in your specific location, please contact us using the information provided above.